As impact investors, we attach great importance to investing in companies that are not only economically convincing, but also make a positive, sustainable contribution to society. We have found precisely these qualities in LQ Home - a company that is setting new standards with its innovative concept for the quality of life of older people in need of care.
LQ Home: Quality of life in old age
The concept of LQ Home is based on a simple but ingenious idea: older people in need of care should be actively supported for as long as possible in order to lead a self-determined and fulfilling life, which works by making small shared care homes, rather than care homes, the center of life for older people. The motto "Support and challenge" describes the company's philosophy.
The founders of LQ Home understand that quality of life in old age is about more than medical care or assistance. It is about active participation, dignity and the opportunity to remain in a familiar environment. This concept convinced us right from the start - not only because of its humanity, but also because it offers clear added value for society.
Our decision for LQ Home
When we met Dirk Friedl, the CEO and co-founder of LQ Home, and his team, we were immediately impressed by their passion, vision and clear mission. It was important for us to invest in a company that is not only economically promising, but also represents values that are close to our hearts: Sustainability, fairness and the conviction that shared success is built for the long term.
LQ Home's mission to give older people a new lease of life is in perfect harmony with our own principles. In conversations with Dirk and his team, we realized that they are not just pursuing an economic model, but want to create a real movement.
Social added value
In an ageing society, the question of how we deal with our older fellow human beings is of central importance. LQ Home offers an answer that is not only individually relevant, but also socially relevant. The approach of supporting senior citizens in their everyday lives instead of isolating or disempowering them has the potential to positively influence the entire care system.
This vision, coupled with a clear strategy and strong leadership, was reason enough for us to offer our support as investors.
Our role as investors
We see our role as more than just providing financial resources. We see ourselves as sparring partners who contribute advice, networks and expertise to help take QL Home to the next level.
We look forward to accompanying LQ Home on this exciting journey.
What is particularly exciting about this investment is that we can actively contribute to the concept with one of our own companies. In particular, the aim is to revolutionize the care sector in an innovative and digital way.